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Issue 9. December 2018
Merry Christmas contact.firstname and welcome to your HouseMark update.

Assessing Value for Money in your organisation 

Recognising the growing emphasis on value for money in Northern Ireland, organisations are exploring a range of possibilities to increase efficiency and effectiveness.

As part of their business processes, organisations should aim to:

  • Identify opportunities to achieve efficiencies
  • Identify what good looks like
  • Evidence and inform cost and quality trade-offs
  • Measure impact and track pace of change.
Data analysis can and should play a vital role in supporting the delivery of value for money, as it can help to identify efficiencies across every level of the business. By using evidence-based analysis to support decision-making, organisations can provide context and rationale for their choices. It also allows them to identify, prioritise and measure initiatives for maximising impact.

HouseMark is supporting organisations across the UK to assess value for money in their organisations. From data analysis to bespoke health checks and VFM assessments, we can help you better understand your current performance and identify areas for improvement in line with regulatory requirements and individual business ambitions.

Sector Scorecard 2018 report published 
Designed to support the sector to compare performance at the highest level, the Sector Scorecard report adds value to a suite of existing data analysis and comparison tools that together allow for both financial and consumer standard reporting, creating a complete performance narrative that can be explained and evidenced to tenants, colleagues, the regulator and wider sector stakeholders.
You can download the UK version of the report here. 

Introducing the next generation performance analysis solution 
For many years HouseMark members have been able to compare aggregate key performance indicators (KPIs) quarterly with other providers, across a range of headline measures such as arrears, average re-let time and repairs appointments kept.

Analysing this aggregate performance information against a landlord’s profile and context helps provide some insight into what is driving performance. For example, we know from the data that a high proportion of housing for older people is likely to result in lower levels of arrears.

But there are two significant limitations with comparing aggregate level performance:

1. Comparisons by location (such as local authority) are difficult, particularly with a growing number of landlords operating a wide geographic spread of units.
2. Detailed analysis is limited to the profile information you have at a landlord level, and the impact of tenant and property characteristics is hard to assess

In light of this and in line with customer feedback, HouseMark has developed the next generation tool for performance comparisons – property level performance. We are currently piloting this innovative solution with our members and are looking for volunteers to take part. Participation is included within your membership fee.

Find out more here and register your interest to participate by emailing

Meet the leadership team
Over the last few weeks we have welcomed three new members of our team to HouseMark. Our ambitious and energetic leadership team is more than happy to hear from you!

Our leadership team includes:

Laurice Ponting – Chief Executive – leading on strategy, policy and thought leadership 

Neville Carter – Director of Customer Services – overseeing customer services, membership subscriptions, data analysis and marketing 

Arturo Dell – Director of Technology and Innovation – responsible for our technology and digital platform development as well as designing and developing new products and solutions 

Paul Moss – Finance Director – overseeing people and financial resources - 

Amanda Leonard – Associate Director HouseMark Consultancy – leading on the delivery and development of our consultancy arm -

We have also strengthened our data and analytics team as we welcomed Harry Kanda as the new head of data analysis and research as Jonathan Cox moves to his new role of deputy director business intelligence to spearhead our data modernisation and innovation programme.
Sector leading inspection solution hits 800 user milestone!
Since the official launch of HouseMark’s Photobook app and portal in late 2016, the online inspection solution has gone from strength to strength. Due to the flexibility and accessible nature of Photobook, there are now over 800 users across the UK, all able to create bespoke templates and reporting in line with their individual organisation’s ambitions.

The success of the app and portal is, in part, due to the affordable pricing and ease of use. No need for weeks of training, or specialist in-house teams, existing frontline colleagues are easily adopting Photobook to streamline their inspection processes, saving time and duplication of work.

So why are so many using Photobook? Find out more here


Whilst our 2018 events programme has almost drawn to a close, with only a couple of club events left to deliver, we are already planning 2019.

Housing Data and Analytics Summit 2019
1 October 2019, Birmingham

After this year’s hugely successful Summit, we are already planning 2019’s event. Over 100 people attended the day in 2018 and we plan to grow the event for next year.

To be the first to receive event updates, booking information and speaker details, register your interest with our events manager, Tina Reid at

Specialist Clubs 2019
We will be sending renewals out to Specialist Club members over the next few weeks – look out for an email soon. Be sure to renew your place promptly to secure your club membership and renew at 2018 prices. For more information about Clubs, or to discuss your renewal, please contact Elaine Middleton at

Launching our new Information Security Forum
Calling all IT, security and data leaders! Introducing our new Information Security Forum – a place for key people from housing associations to come together to discuss issues around cyber security and governance.

The Forum will be linked to the cyber security experts in central government via the WARP (Warning Advice and Reporting Point) mechanism. We know there’s nothing quite like it out there for housing associations at the moment, so it’s an exciting time to get involved.

As a member of the Forum you will benefit from best practice sharing, being part of a community of experts for GDPR and related activity, learning and sharing in a safe, confidential way and access to new systems and solutions that can improve working practices.

If you would like to know more about the Forum, please contact Elaine Middleton at