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Issue 14. September 2019
Dear contact.firstname

Welcome to the September In Brief!

It has been clear from our recent work with both providers and sector bodies that despite the paralysis in Westminster, there is huge appetite from landlords to engage with residents to improve their services. This has been echoed in the response to our STAR review, with 257 landlords taking part in our sector-wide survey. But we have not only seen this level of response from providers; we have now heard from more than 7,000 tenants. This overwhelming level of response shows how important the opportunity to be heard and to engage with their landlords is to residents.

We will be sharing the survey findings later this month in Inside Housing, so look out for your copy! The draft framework will be shared exclusively at the Housing Data and Analytics Summit taking place in Birmingham on 1 October. There’s more information on how to secure your place below.

HouseMark provides a range of solutions to help you achieve outstanding performance. From our modernised data and business intelligence platform, to our exciting programme of events, seminars and clubs, our membership provides a variety of opportunities to improve, transform and innovate. To find out more about how we could support your organisation, contact

In this edition:

  • Affordable Housing Supply Review -  how can landlords use data more effectively?
  • #HousingDay2019 - we want to showcase your community investment initiatives
  • Launch event programme for Digital Transformation programme 2019 confirmed
  • Less than two weeks until housing's leading data event
  • Work smarter, save time and empower your people with Photobook
  • Are you a housing association taking part in the Sector Scorecard?
  • Secure your place for upcoming HouseMark events

Affordable Housing Supply Review - how can landlords use data more effectively?

Since the Welsh Government accepted all but one of the recommendations of the Affordable Housing Supply Review, our conversations with providers have been focussed on how data can be more effectively used for Value for Money assessments, and drive better performance more widely. Our top tips for organisations to improve the way they use data are:

1. Commit to data use. By making up-front commitments to using data it is more likely to happen.

2. See the importance of middle management. Gaining buy-in from operational managers can be key to driving real improvements in day-to-day delivery.

3. Look under the bonnet. Use granular detail to identify areas for action.

4. Know when to stop looking and when to act. There is value in digging deeper into your data or the wider context to look for answers to problems that are identified, but there comes a time when changes need to be made to realise the benefits of this insight.

Data Analysis and Insight Manager Gary Seaman is available to help members get more actionable insights from their HouseMark data through dedicated support and Tailored Feedbacks. Contact Gary at to see how your organisation could benefit. 


#HousingDay 2019 - we want to showcase your community investment initiatives

Tuesday 8 October is Housing Day 2019 across the UK and we want to use the day to showcase the great work of our members! The theme this year is 'Community Investment', so we want to hear about providers who are going above and beyond to invest in their residents' communities despite the challenging financial and regulatory climate of recent years.

We will be sharing the initiatives on social media, as well as publishing on our Knowledge Base to share best practice and ideas across our membership network.

If your organisation fits the bill, please contact Emily Cullingham at to get involved!


Launch event programme for Digital Transformation programme 2019 confirmed

Returning for a third year, with a new and refreshed agenda, the Digital Transformation Programme starts this October and runs through to February 2020.

Taking place on 9 October at BT Customer Experience Centre, London, the launch of the programme sees the 2019 cohort come together to:

Kick-start your learning
With an interactive and engaging welcome session that will break the ice, share problems and challenges and create a springboard for the rest of the programme

Inspire and excite
With inspirational speakers discussing leadership in transformation that will help you reflect and apply learning from the very beginning of the programme

Explore innovation now
A showcase of solutions available and emerging now, as well as a deeper dive into analytics-led data innovations, to accelerate your thinking around the possibilities of digital

Less than two weeks until housing's leading data event

There are less than two weeks to go until the only data event dedicated to the housing sector takes place, our Housing Data and Analytics Summit 2019.

Covering key topics from both in and out of sector, we’ll share best practice and innovative ideas that will help you continue to explore the skills, tools and techniques you need to ensure you’re leading the way for data in housing. You will also be the first to see the draft refreshed STAR framework following our sector-wide review.

Read the final programme here and learn five reasons you need to be there from our Chief Executive Laurice Ponting.

Don't miss out, secure your place at the summit now at our website. HouseMark members receive a discounted rate. If you have any queries, please contact Helen Brownlee on 02476 460500 or email


Work smarter, save time and empower your people with Photobook

We'd like to introduce the recently-improved Photobook, powered by HouseMark.

Photobook is an inspection and survey app and online portal that enables your teams to deliver any inspection, survey or questionnaire digitally.

-Empower your front line and free up their time. 

-Work flexibly across your organisation. 

-Quickly create reports and back up instantly. 

"Photobook is a sleek, easy to use app interface that allows our staff to record issues found on site in real time, rather than having to come back to the office and type up what they had recorded on paper, which was the way they had been working previously... We can really see the positive impact it has had on those who use it in their day to day role."

Read more on PA Housing's experience with Photobook

Book your free demo and find out more about Photobook at our website.


Are you a housing association taking part in the Sector Scorecard?

The Sector Scorecard is an initiative to benchmark housing associations' performance and assess value for money using a small suite of easy-to-complete measures. So far this year we have collected submissions from over 100 housing associations across the UK, with initial results summarised exclusively for members on our Knowledge Base. Don’t forget, HouseMark members can benchmark as soon as your data is uploaded by running our Sector Scorecard online reports.

If you haven’t taken part yet, the closing date for entry is 30 September 2019. A sector-wide analysis report will be published in the autumn which will highlight key trends in the sector, showing housing associations’ commitment to transparency and accountability to tenants and other stakeholders.

To find out more about taking part in the exercise, please contact our Data and Research team 024 7647 2707


Secure your place for upcoming HouseMark events

Data Skills Labs Housing Analytics – delivering great performance insights for your business 
9 October, London 

Our data skills training packages are delivered through workshops in and outside of your organisation, designed especially for the housing sector to support data upskilling across all data maturity levels. 

Find out more.

Information Security Forum  

HouseMark’s Information Security Forum is the only forum of its kind for key people from housing organisations to come together to discuss issues around cyber security and governance. It is supported by cyber security experts in central government via the WARP (Warning Advice and Reporting Point) mechanism.

If you look after cyber security, IT systems and / or data protection at an Executive level this Forum is for you. 

To find out how you can get involved and the timetable of meetings, visit our website.

Specialist Clubs           

Various dates and locations 

Business Assurance     Customer Experience     Digital Futures     Estate Services   

Repairs and Active Asset Management     Voids     Welfare Reform 

Our specialist clubs provide the perfect platform for professionals from across the housing sector to come together and access best practice, latest thinking and networking opportunities. Across a range of relevant topics, our Clubs see you explore new ideas, learn from others and discuss both the operational and strategic details of service delivery and improvement. 

It's not too late to join for the final meetings in 2019, or sign up for next year! See the programmes for reamining dates at
our website.

For further information on all HouseMark events and programmes, and to book places on one of our events visit or contact the Events Team at / 02476 460500.