We are London's most visited attraction, a virtually real ™ entertainment district bringing together breath-taking arts, culture and music experiences for all the family.
Please note: The Now Building and Now Trending are closed Tue, Wed and Thu this week due to private events.
Outernet London is home to two contrasting live venues. HERE at Outernet is a 2000 capacity underground venue featuring cutting-edge audio and video. It plays host to some of the biggest names in live music and DJ talent. The Lower Third is a grassroots performance venue showcasing the best emerging talent.
Discover free immersive experiences at Outernet from 10am to late every day. We’ve created an exciting mix of entertainment, culture, and arts programming on breathtaking wrap-around screens. Download the Outernet app to find out more.
Standing four storeys high, The Now Building really has to be visited to appreciate its impact. Entertainment, music, digital art and branded experiences are broadcast onto wrap-around LED screens with interactive capabilities. We've designed The Now Building to bring creative storytelling to life in new and inspiring ways using the latest technology.
Situated next to The Now Building, Now Trending is a more intimate space tailored to brand launches, product sampling and screen interactivity. Fully connected for broadcast or retail experiences and featuring directional sound and atomised scent capabilities. A great place to experience our immersive content, watch live events or get your hands on the latest product samples from big brands.
A unique LED tunnel where you can enjoy our schedule of immersive content, unlock augmented reality experiences and watch highlights from our content partners, including the BRIT Awards, Take More Photos and WePresent.
Facing Tottenham Court Road and Charing Cross Road our giant Now Vista screens showcase the most advanced outdoor advertising and brand story-telling possible. Watch out for eye-popping LED displays that push the boundaries of 3D effects. A completely new opportunity to connect with audiences in the heart of central London.
Our extraordinary entertainment district brings you a daily schedule of music, arts and entertainment programming presented on the world’s largest LED screens, along with exciting places to eat, drink and watch live music.
