London Pizza Safari January 2024
THIS DOCUMENT IS STRICTLY PRIVATE, CONFIDENTIAL AND PERSONAL TO ITS RECIPIENTS AND SHOULD NOT BE COPIED, DISTRIBUTED OR REPRODUCED IN WHOLE OR IN PART, NOR PASSED TO ANY THIRD PARTY.
What is a Food Safari? A taste journey embarked on across multiple food vendors to discover new and trending recipes in that region.
Why London? Epicentre of the latest food trends, driven by its blends of culture and openness to new combinations.
Our Objective Discover flavours & cuisines emerging in London's top street food markets
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Safari Destinations
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Menu Deep Dive
Halloumi, Tomato, Roasted Potatoes W/ Onions, Mozzarella, Baby Tomatoes With Mint And Pesto
Roasted Cured Ham, Mozzarella, Ricotta, Mixed Wild Mushrooms
Smoked Beechwood Spicy Salami, Organic Tomato, Caramelised Red Onions, Homemade Franco's Chilli Oil, Fresh Basil
Slow-cooked Beef Ragu, Organic Tomato, Mozzarella, Cheese Sauce, Crispy Pancetta And Fresh Basil
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“The beef ragu pizza was really nice, it was creamy and the beef had good flavour, the yellow tomatoes gave a nice visual”
“The plant-based meatballs were awful, they didn’t taste anything like meat and were very dense”
“The dough was very light and crispy”
What we tried • Halloumi, Tomato, Roasted Potatoes W/ Onions • Roasted Cured Ham, Mozzarella • Smoked Beechwood Spicy Salami • Slow-cooked Beef Ragu, Organic Tomato, Mozzarella • Spicy Plant Based Meatballs • Caramel Pecan Cheesecake • Scotch Bonnet Chilli Dip • Nduja Dip Noteworthy flavours & ingredients • Scotch Bonnet • Caramel Pecan • Beef Ragu • Spicy Salami • Nduja THIS DOCUMENT IS CONFIDENTIAL AND SHOULD NOT BE SHARED WITH ANY THIRD PARTY.
Menu Deep Dive
Key Flavours: • American Style Deep Dish • Italian Flavours – Cacio e pepe, Tuscan
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"The bacon double cheeseburger pizza tasted just like a burger, the crust was crunchy on the outside and soft and fluffy inside, it had the perfect amount of toppings" "The pepperoni was thickly sliced with a mild heat"
“The best pizza I have ever had. Definitely worth the hype”
What we tried • Tuscan Pizza-baby plum tomatoes, artichokes, mixed olives, basil, parmesan, olive oil • New Forest- cacio e peppe white sauce, mushrooms, potato, rosemary, parmesan • Bacon Double Cheeseburger- mince beef, onions, pickles, sesame, American cheese, burger sauce • Baked Cheesecake • Classic Pepperoni
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Noteworthy flavours & ingredients • American Style Deep Dish • Italian Flavours – Cacio e pepe, Tuscan • Pepperoni
Menu Deep Dive
Key Flavours: • Truffle • ‘Nduja • American
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"The dough was perfection. Deep dish with parmesan crust, good cheesy crust on top gives good texture" "The Piccante was well balanced, there was sweetness from pepper and spicy and smokiness from the pepperoni. I couldn’t taste the Nduja. What we tried • Nduja and mozzarella bread • Picante-tomato sauce, pepperoni, peppers, nduja, mozzarella, parmesan, fresh basil • Wicked Chicken-chicken tenders, mozzarella, buttermilk ranch, mushrooms, spring onion, sweetcorn, parmesan • Forrest Truffle-mozzarella, mushrooms, fresh rocket, parmesan, truffle cream • Special sauce - mayo, mustard, chopped Gherkins, smoked paprika • Chorizo Bites • • • • • • •
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Noteworthy flavours & ingredients Truffle ‘Nduja Ranch Buttermilk Chorizo Parmesan crust
Menu Deep Dive
Key Flavours: • Truffle • ‘Nduja • American – hotdog & chips • Italian Fusion - Carbonara
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"The dough was terrible; it was soggy and you can tell they are using really poor ingredients"
"The 8 cheese had too many cheeses and was not balanced"
"The Americana was very strange, the fries were huge on the pizza and the concept didn’t work at all" What we tried • 8 Cheese- Ricotta, Buffalo mozzarella, Fior di latte mozzarella, Gorgonzola, Parmesan, Provola, Pecorino,Burrata, smoked chilli jam. • Americana- mozzarella, hot dogs, french fries (best seller) • Carbonara- crispy guanciale bacon, pecorino romano, black pepper, al dente spaghetti, egg yolk, mozzarella • You’ve Got Maiale- prosciutto cotto, nduja, salsiccia, burrata, red onion, balsamic glaze • Nutella pizza ring Noteworthy flavours & ingredients • Truffle • Nduja • Hotdog & chips • Italian Fusion – Carbonara • Salsiccia • Nduja • Prosciutto Cotto
Menu Deep Dive
Key Flavours: • Sweet & Salty/Spicy – Date Jam + Bacon Or Fried Chicken And Chilli Honey • Salted Beef Brisket • Za’atar • Amba Mayo – Pickled Mango THIS DOCUMENT IS CONFIDENTIAL AND SHOULD NOT BE SHARED WITH ANY THIRD PARTY.
“The bacon & date pita had a good balance of flavour. The dates worked really well with the smoked bacon”
“The salted beef was delicious” What we tried • Salt beef bagel • Shakshuka halloumi • Zoo fries • Zaatar chicken • Hot knafeh with caramel • Aubergine shawarma • Bacon date pitta Noteworthy flavours & ingredients • Sweet & Salty/Spicy – Date Jam + Bacon • Salted Beef Brisket • Za’atar • Amba Mayo – Pickled Mango • Hawaij spice THIS DOCUMENT IS CONFIDENTIAL AND SHOULD NOT BE SHARED WITH ANY THIRD PARTY.
"The panzerotti had a cheese sauce filling but there were no actual piece of nduja which was disappointing" "The potato chap was very bland.
Stand-Out Cuisines
Indian Mexican
Nigerian
Italian
Israelian
Asian
What we tried • Juma Kitchen-Kubba haleb • Potato chap & Knafa • Nana Fanneys- Salted beef sandwich • La Tua Pasta- Nduja mini panzerotti & Truffle croquettes
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Noteworthy flavours & ingredients • Nduja • Salted Beef • Truffle
Stand-Out Cuisines "The Vanilla Imagawayaki had a good flavour and sweetness "The cajun brisket fries were super indulgent, I really like the cherry notes"
USA
Mexican
Italian
Indian
What we tried • Nduja Pizza • Cajun Brisket Fries • Cherry bourbon BBQ brisket sandwich • Vanilla & red bean filled Imagawayaki Noteworthy flavours & ingredients • Nduja • Cherry Bourbon • Brisket • Cajun • Vanilla
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Top 3 Pizza Trends 1. Premium Ingredients
3. Evolving Authentic Classics
2. Fusion Cuisines
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Cherry Bourbon BBQ Beef Brisket
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Bacon Double Cheeseburger
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Slow Cooked Beef Ragu
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Nduja
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Carbonara Pizza
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8 Cheese
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Prosciutto Cotto
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Scotch Bonnet Chilli Dip
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Cacio e Peppe
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Golden Parmesan Coated Crust
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Sweet & Spicy
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Beechwood Smoked Spicy
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Truffle Cream
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Chicken Tenders & Buttermilk
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Stuffed Crust
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Banana Peppers
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Ricotta
Salami
Ranch topped pizza
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Roasted Cured Ham
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Halloumi
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Salsiccia
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Roasted Potatoes
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Chilli Infused Honey
THIS DOCUMENT IS CONFIDENTIAL AND SHOULD NOT BE SHARED WITH ANY THIRD PARTY.
London Pizza Safari January 2024
THIS DOCUMENT IS STRICTLY PRIVATE, CONFIDENTIAL AND PERSONAL TO ITS RECIPIENTS AND SHOULD NOT BE COPIED, DISTRIBUTED OR REPRODUCED IN WHOLE OR IN PART, NOR PASSED TO ANY THIRD PARTY.