What’s Trending on Social Media?
February 2024
MONTHLY UPDATE OF SOCIAL MEDIA TRENDS
Quick-service restaurant chains are looking to secure a following on social media among younger generations; such brands are being forced to rewrite the playbook to meet the needs of these customers.
Monitoring the flavour profiles that look to be moving into the mainstream through such platforms is an important way to appeal to these demographics.
The majority (60%) of TikTok’s audience is Gen Z, and they’ve got their eye on the latest flavours in life - 23% of their wallet goes on eating and drinking, making them a prime target QSR chains.
We bring our latest monthly update of what is trending on social media, highlighting notable flavour profiles and combinations.
Bolognese Garlic Bread
Just when you thought you could not beat a consumer favourite, this meal combines two classic Italian dishes.
Halal Shawarma Platter
The Halal market is heating up, and there’s no better way to treat family and friends with a delicious Shawarma spread.
Beef-Loaded Fries
Peak indulgence with these loaded fries that are easy to share or devour alone.
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TIKTOK
Domino’s Lasagne Pizza
Domino’s introduced their new Lasagne pizza just in time for Valentine’s Day.
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Low Carb Meat + Veggie Crust Pizza
Healthy, low calorie dishes are a constant theme on TikTok.
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Creamy Chilli Chicken Enchiladas
This easy, quick meal is ideal for busy consumers looking for an indulgent yet filling meal.
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