Information on the impact of the corona virus for the Dutch and international horticulture market
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Market update Friday 20th November 2020

In this market update you can read more about the impact of the corona crisis on the Dutch and international floriculture market.

The market update is published on a weekly basis. If you are looking for information in the interim, you can find it in the corona file 
on our website. 

In this market update:


Market developments: Week 47

The market is somewhat recovering: both for the clock and direct sales. This week (week 47) the number of units sold on the clock was 6.3% lower than last year (cut flowers -5.8%; houseplants -10.5%; garden plants -19.8%). Last week, this was 12.6% lower. Direct supply was 1.6% lower than last year. Last week this was still 12.6% lower. 

The middle price on the clock was this week with 35 cents (0.9%) lower compared to the same week last year. A recovery can also be seen here. Last week, the middle price was 9.5% below the level of the same week in 2019. 

The turnaround this week is 0.6%. This is comparable to the turnaround for the same period last year, which was around 1%.


Market developments international 

We have included the most important international market developments in a report. This report (PDF) provides an update on flower and plant sales in: Germany, United Kingdom, France, Italy, Poland, Belgium, Russia, Switzerland, Sweden, Austria, Kenya, Ethiopia and Israel. It is indicated how long a possible lock-down per country takes and what effect this (possibly) has on the floriculture sales outlets.  

>> Open the report with international market developments 

This report contains information as known on Thursday 19 November 16.00. Although this report has been compiled with the greatest care, it is possible that the current situation in a particular country or region is different from that shown here. No rights can be derived from this report. 


More information 

Keep an eye on the Corona file on the Royal FloraHolland website for up-to-date information about the corona virus and Royal FloraHolland. 

If you have any questions, please contact your Account Manager or Customer Service via +31 (0)88 - 789 89 89. Customer Service can also be reached via Facebook, WhatsApp (+31 (0)88-789 89 89) and email

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Royal FloraHolland has compiled the information in this message with the greatest possible care. No rights can therefore be derived from the information provided. Royal FloraHolland reserves the right to change or withdraw the information provided without further notice. Royal FloraHolland accepts no liability whatsoever for the content of this information or for any damage resulting from the use of the information provided. No part of this information or representation may be reproduced or made public without the prior written consent of Royal FloraHolland.

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