Information on the impact of the corona virus for the Dutch and international horticulture market
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Market update Friday 13th November 2020

In this market update you can read more about the impact of the corona crisis on the Dutch and international floriculture market.

The market update is published on a weekly basis. If you are looking for information in the interim, you can find it in the corona file 
on our website. 

In this market update:


Market developments: Week 46

The effect of the measures following the second Corona wave will continue this week and will have visible effects on the Royal FloraHolland marketplace. Transactions for both clock and direct decline compared to last week. This week (week 46) the number of units sold on the clock was 12.6% lower than last year (cut flowers -12.3%; houseplants -10.3%; garden plants -31.3%). The supply was also 13.6% lower for direct sales, which is 5% down compared to last week.

The middle price on the clock was 9.5% lower this week at 33 Eurocents compared to the same week last year. Cut flowers -11.2% and houseplants -8.1% drop slightly, while garden plants have good pricing with +26.6%. Price formation for direct seems to be recovering somewhat, only -1.5% lower than the same week a year ago.

the percentage unsold this week is 1.5%. This is comparable to the percentage unsold in this period last year of around 1%. 


Market developments international 

We have included the most important international market developments in a report. This report (PDF) provides an update on flower and plant sales in: Germany, United Kingdom, France, Italy, Poland, Belgium, Russia, Switzerland, Sweden, Austria, Kenya, Ethiopia and Israel. It is indicated how long a possible lock-down per country takes and what effect this (possibly) has on the floriculture sales outlets.

Open the report with international market developments »

This report contains information as known on Friday 13th November 9.00 a.m. Although this report has been compiled with the greatest care, it is possible that the current situation in a particular country or region is different from that shown here. No rights can be derived from this report.


More information 

Keep an eye on the Corona file on the Royal FloraHolland website for up-to-date information about the corona virus and Royal FloraHolland. 

If you have any questions, please contact your Account Manager or Customer Service via +31 (0)88 - 789 89 89. Customer Service can also be reached via Facebook, WhatsApp (+31 (0)88-789 89 89) and email

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Royal FloraHolland has compiled the information in this message with the greatest possible care. No rights can therefore be derived from the information provided. Royal FloraHolland reserves the right to change or withdraw the information provided without further notice. Royal FloraHolland accepts no liability whatsoever for the content of this information or for any damage resulting from the use of the information provided. No part of this information or representation may be reproduced or made public without the prior written consent of Royal FloraHolland.

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