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September 2020

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Data Analysis Bulletin from HouseMark

Welcome to the September edition of the Data Analysis Bulletin. In this issue, we are pleased to share the latest COVID-19 Impact Monitoring report, the launch of our autumn 2020 Technical User Forums, additional opportunities to book for Power BI Data Training and more!

HouseMark is committed to providing continuous data support and our data and research team is available for any queries either by phone on
024 7647 2707 or via email at           


COVID-19 impact data month five analysis published

Month five HouseMark COVID-19 impact data shows that the pandemic has prompted digitalisation, with 96% of landlords set to embrace homeworking in the longer term and more than 90% of landlords actively working on digitally transforming services. Key services including repairs, lettings and arrears continue to stabilise, but analysis shows that performance will not return to ‘normal’ levels for some time. The membership-exclusive report is the fifth in the only UK wide series of monthly reports with data up to the end of July 2020.

You can access more headline insights via the
executive summary infographic. The full report, including detailed analysis and best practice from landlords across the UK, is exclusively available to participating organisations.

Data collection for September is now open, and the new from can be downloaded here.

As well as tracking your staffing and key operations, next month we will take a look at:

  • How the pandemic has affected your staffing – in terms of headcount, recruitment and productivity. Is your organisation leaner and more productive than it was at the beginning of the year?
  • Development programmes – how have your plans been affected by the pandemic? Have you got back to normal capacity?

Please note, the deadline to participate in the exercise for September is Friday, 11 September.


Annual cost and performance benchmarking: Are you ready for the deadline at the end of this month?

The deadline for submitting your 2019/20 annual cost data is the end of September. This submission incorporates the employee and non-pay aspects of our model and, combined with your year-end performance data, enables you to understand your productivity in all activity areas and helps to inform targeted service reviews. All participants of this exercise will be offered a Tailored Feedback once data is validated and approved. These sessions are an excellent opportunity for you to discuss your data with an expert in cost, performance and satisfaction data analysis; offering you new perspectives and insight into your cost and performance drivers to assist you in leveraging the most value from your data.

We would encourage you to submit this data to us as soon as possible, in order for us to facilitate earlier benchmarking and feedback opportunities for you. If you need any support in collating the data, or advice on mapping your costs to the HouseMark methodology, please get in touch with the data team.

Budget Forecasts

Landlords who submit annual cost data by the September deadline will automatically qualify to receive their free Budget Forecasts, the third of our COVID-19 response solutions. This will model for changes in income and expenditure due to COVID-19, and provide landlords with forecasts on how key financial metrics are likely to compare at the end of 2020/21.

Those interested in finding out more about HouseMark’s COVID-19 solutions should contact

Additional benchmarking modules

Not only does the end of September bring the deadline for our annual cost and performance data, it is also the deadline for our other annual benchmarking modules; HouseMark STAR (tenant satisfaction), Development, Headline Financials (Global Accounts) and Sector Scorecard.

You can opt in to participate in any of these modules, via the ‘Benchmarking Options’ page of our data entry module.

It is also not too late to submit the year end performance data if you haven’t done so already. Although the deadline has now passed, the data entry portal remains open.


10 Days of Data - much more than a series of webinars...

With more than 850 places secured already, this October HouseMark will be delivering 10 Days of Data – a series of bitesize virtual events that showcase the value and potential that data can bring across your business. Offering something for everyone, 10 Days of Data will present inspiring and exciting content that will share views, ideas and best practice from sector thought leaders and experts. We've recently confirmed the first 10 speakers, you can read more about them here. 

Find out more and secure your place here.


Power BI Data Training - new date added!

At HouseMark, we know data provides the perfect platform for performance improvement; identifying areas for change and action so that you can build an even better business. Our Power BI Data Training sessions provide a perfect opportunity to connect with your peers and data experts to share best practice and evolve your skills. As the September date has now been sold out, we are pleased to share a new date has been added in October. 

“A well-delivered and useful course that has given me more confidence in using Power BI as an important business tool for the future. I really enjoyed the sessions and they work really well both online and over the two days. I can already see how my colleagues could benefit from taking part in the HouseMark training programme.”

Mike Reilly, Applications manager, Trivallis

Power BI 27-28 October - BOOK HERE

To find out more about our data training sessions, visit our website, or contact

Autumn 2020 Technical User Forums - book now!
Available exclusively to HouseMark members as part of our membership package, the Technical User Forums help you make the most of your data, learn about new products and talk to us and other users about your experience of benchmarking.

Comparing the impact of external factors on your core services to other organisations has never been more important. Recognising that these sessions will provide you with valuable updates and an important platform to ask questions, we’re pleased to confirm that we will be delivering our autumn sessions virtually via Webex. Topics covered will include:
  • Review of 2020 data – focused on learning from COVID-19 impact analysis and forecasting 
  • PI review – annual check 
  • Planning for 2021 
To book your place, use the links below.

Homes for Cathy – deadline extended

We are working with Homes for Cathy to measure the impact of English housing providers tackling homelessness. Homes for Cathy is asking landlords to send in CORE lettings data on questions such as properties let to homeless households. Once collated, this information will help the group measure its impact and provide evidence to underpin campaigns raising awareness of the sector’s role in ending homelessness.

To take part in the exercise you need to copy columns from your CORE dataset into a specially-designed spreadsheet and email back to by the extended deadline of 30 September 2020.

You can download the spreadsheet from Homes for Cathy’s website.

To find out more about taking part, please email or visit the Homes for Cathy website.