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Global Update on Consumer,
Market & Menu Insights
Top Nine Issue 13|2025
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01 Wendy’s X Takis Fiery 'Fuego Meal'
Wendy’s is putting a sizzling spin on its classic Spicy Chicken Sandwich with the help of Takis. The Fuego Meal features a scorching, well-seasoned chicken sandwich layered with crushed Takis Fuego chips, chili lime seasoning, corn-based spread and cheddar cheese sauce.
Why it matters:
This collab taps into the growing craze for bold, extreme flavours and snack-inspired mashups, especially among Gen Z consumers who crave novelty, heat, and social-media-worthy menu moments.
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02 Papa John's Croissant Pizza
Papa Johns has launched its new menu item, the Croissant Pizza, which combines the texture of a croissant crust with the brand’s standard pizza offerings.
Launching in nine markets, the product is now available in the UAE and will expand to other markets, including Korea, China, Chile, and Peru, for a limited time.
Why it matters:
This fusion innovation taps into the ongoing demand for texture-driven, indulgent mashups. It blends familiarity with novelty to capture consumer curiosity.
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03 Co-op Summer Range 2025
Co-op’s Summer 2025 range highlights the growing consumer appetite for premium and globally inspired flavours. The launch of Hot Honey Pork Belly Slices and Dip & Dunk Wraps taps into bold taste profiles, combining sweet, spicy, and interactive elements. These products reflect a deliberate move toward more adventurous eating experiences and elevated ready-to-eat offerings.
Why it matters:
Premiumisation and global flavour exploration are now must-haves, even in convenience. Food brands need to elevate ready-to-eat offers and bring bold, adventurous tastes to stay relevant.
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04 Gen Z Shopping Report
Mintel and Bulbshare’s latest report reveal UK Gen Z’s complex eating habits; driven by social media virality (85% have bought trending products), balancing flexitarian choices (90% shop plant-based), yet still indulging in daily treats - even with UPFs. They crave global flavours (93% are open to international foods), value sustainability, and favour ethical brands.
Why it matters:
Gen Z may be young, but their influence is huge - blending values, aesthetics, and spontaneity into evolving food trends worth watching.
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05 Greg’s First Eco Drive-thru
Greggs has unveiled its first Eco Drive-Thru in Winchester, combining grab-and-go convenience with planet-friendly innovation. Designed with the modern, eco-aware consumer in mind, the site features solar-powered signage, rainwater harvesting, energy-efficient lighting, and sustainable building materials. It’s part of Greggs’ wider mission to make sustainability more accessible without compromising everyday habits, and to reach their Net Zero carbon target.
Why it matters:
Today’s consumers want low-effort, high-impact choices. Greggs' Eco Drive-Thru meets that demand. Merging sustainability with convenience in a format that’s both scalable and on-trend.
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06 McDonald’s Summer Menu
McDonald’s is launching its June menu across the UK & Ireland, headlined by the new Big Arch burger with double beef, white cheddar, and Big Arch sauce. Fan favourites return, including the Toffee Crisp McFlurry, Cheesy McCrispy, Halloumi Fries with sweet chilli dip, and a new Toffee Apple Pie.
Why it matters:
The menu blends nostalgia with indulgence, as McDonald’s refreshes its offer to drive repeat visits and stay competitive in the fast-paced QSR market.
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07 Taco Bell x Tony Hawk
Taco Bell’s new collab with skate icon Tony Hawk brings together value, nostalgia, and experiential dining. The app-only Luxe Cravings Box (from $5) includes custom combos and unlocks in-game content for Tony Hawk’s Pro Skater™ 3 + 4, with chances to win signed decks and early game access.
Why it matters:
This campaign fuses celebrity endorsement, gaming, and food into an immersive brand moment - catering to younger consumers seeking value with a side of culture, connection, and experience.
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08 Del Taco’s Slow-Cooked Carnitas
Del Taco has launched its new Slow-Cooked Pork Carnitas range for summer 2025, featuring craveable options like Street Tacos, Loaded Fries, and Quesadillas, all topped with their new Roasted Salsa Roja. The seasonal menu also brings back fan favourites like Funnel Cake Fries and Independence Poppers, creating a playful, celebration-ready offer.
Why it matters:
Del Taco is tapping into the power of limited time offers and fun, indulgent experiences to drive traffic and social buzz, reminding brands that seasonality, nostalgia, and craveability still win.
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09 Pizza: The Ultimate Trend Carrier
Pizza is proving itself the perfect platform for culinary experimentation. As a familiar favourite, it offers an approachable base for operators to explore bold new flavours. In this report, chef Rob Corliss highlights trend-led pizza development across the UK, US, and Canadian markets, spotlighting toppings like globally inspired meats, artisanal crusts, pickled ingredients, and bold finishers.
Why it matters:
Pizza’s versatility allows operators to test emerging trends while maintaining mass appeal and menu flexibility.
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