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Global Update on Consumer,
Market & Menu Insights
Fast Five Issue 24|2025
From all of us at Dawn Farms, we’d like to wish our readers a very Merry Christmas and a Happy New Year.
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01 Trending on Social Media December
This festive season, indulge in Crispy Turkey Reuben Bites, gooey Swiss and tangy sauerkraut in every crunchy pocket, perfect for sharing. Think the Christmas Boy Burger, stacking beef, pork stuffing, turkey, pig in blanket, cheese, cranberry and gravy for ultimate festive indulgence. Or dive into Festive Sliders, with pulled chicken, pigs in blankets, caramelised onions, melted cheese and gravy for cosy comfort. Try Festive Chicken Smash Tacos, Honey Chipotle Pork Belly Burnt Ends, or Salt and Chilli Burritos for sweet, spicy, smoky, and hearty flavours in every bite.
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02 Little Caesars’ New Crunchy Crust Pizzas
US Little Caesars has introduced two new pizza offerings aimed at stuffed crust fans: the Stuffed Crunch Crust Pizza and the Stuffed Crazy Crust Pizza. The Stuffed Crunch Crust features a toasted, cheese filled crust brushed with buttery garlic flavour and topped with herbs and breadcrumbs. The Stuffed Crazy Crust is available as an online exclusive and offers a cheesy, garlic butter‑glazed crust finished with Parmesan.
Why it matters:
This update plays into demand for texture driven indulgence and comfort food reinvention. Priced under ten dollars, the new pizzas deliver value and a fresh take on classic stuffed crust, making them appealing to budget conscious diners after a flavour rich, satisfying slice.
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03 Why Tourists Keep Queueing for Viral Food
From Amsterdam’s viral fries to New York pizza lines, everyday snacks have become global attractions. Psychologists say FOMO and social proof drive these queues, while social media turns eating into a performance. People aren’t just tasting they’re filming, posting, and chasing validation. Algorithms amplify this, shaping where travelers go and what they buy.
Why it matters:
Food for Gen Z is experience and shareability. By making our offerings visually appealing and story rich, we can tap into this trend turning authentic, innovative products into moments customers want to share.
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04 What’s Hot? 2026 Culinary Forecast
Modern diners are seeking comfort, nostalgia, and a sense of escapism in their food, driving restaurants to blend familiar favorites with globally inspired innovations. According to the National Restaurant Association’s 2026 What’s Hot Culinary Forecast, operators are responding by offering dishes that feel comforting yet adventurous & flavourful yet accessible. Chefs are cooking up creative twists to meet this trend, such as smashed burger tacos.
Why it matters:
In 2026, menu innovation is going to be especially important. QSR's / fast casual will need to respond to fast changing behaviours / trends and create menu items to find the sweet spot with consumers.
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05 Tortilla adds Mole style menu item
Tortilla’s new menu taps into a growing trend: consumers seeking deeper authenticity in their favorite cuisines. The Humble Adobo Burrito features smoky BBQ Adobo Chicken and Thiccc Sauce Chilli Cacao Mayo—a mole-inspired blend of chipotle, chocolate, and cinnamon that elevates Mexican flavors beyond the familiar. Fermented purple carrots and indulgent desserts complete the experience.
Why it matters:
This shift shows diners want bold, layered, culturally rooted flavors. For suppliers, it’s a chance to innovate with premium, authentic ingredients that help operators deliver “next-level” experiences keeping menus exciting and customers engaged. Ask about our Mole Mince in beef and chicken editions.
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Want to explore how these trends could play out on your menu?
We’re already working on bold, disruptive innovations that deliver flavour, efficiency and standout appeal.
Get in touch to talk trend-led solutions and see what’s coming next.
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